google and seo

I promise I will get you on the first page of Google – Don’t believe them

A call I received last night has prompted me to post this – DO NOT BELIEVE ANYONE TELLING YOU THEY WILL GET YOU ON THE FIRST PAGE OF GOOGLE.

Sorry for the capitals but I can’t stress this enough. Google freely admits that there is no one out there that can guarantee you a spot on the home page – unless of course you pay for an adwords campaign.

The call I got last night was a woman telling me she was from Google and my business had come up on her list as being recommended for first page position and that if I answered a few questions she would then decide to put me there or not.

Well I think by the end of the call she wished she had never dialed my number.

Her first mistake was to say she was from Google. Hello – why on earth would Google be ringing people – they make billions they don’t need to convince people to use them – people just do. Her second mistake was saying I would be on the first page – well that just doesn’t happen. Ok yes I will be on the home page if someone puts into a search “B Creative Graphic Design” but I don’t need people that already know about my business to find me.

What this woman was trying to sell me (if I had let her get two words in) was Adwords and SEO – search engine optimisation. And you will end up paying a fortune. Don’t get conned by the phone calls or emails that I am sure you get several of a day. If you want to know about SEO and if its worth paying extra for someone to do it for you talk to your website designer or builder before doing anything. They have a good understanding of the process and can give you honest advice.

I have nothing against adwords – in fact is a great way to kick off your business – but do your adwords directly with google – there is a number you can call – YES it’s true there is a phone number to google!! – they will help you set up your adwords campaign for FREE. The adwords will cost you but there advice is free – and as long as you put an amount you can afford into the budget of your campaign it can work very well for you.

So in conclusion – ignore emails and phone calls from people promising to get you on the 1st page of google – talk to your website designer or developer first.

planning a website build

What should I do before I meet with the Website Designer?

Websites can be big or small but they all need to have some planning. Before you meet with a website designer or builder think about the following:

What is your message?

This is the basis for all marketing, and if you have a marketing strategy, you’ll already know the answer to this. Is it that you sell the cheapest widgets? Is it that your business prides itself on its unparalled customer service? Is it that you have the largest selection of whatsits in Australia and you have a no-questions-asked return policy? Take a moment and think: if you had thirty seconds to talk about your business, what you would say?

What do you need your website to do?

Will your website provide information on your product or service? Would you like to sell your product or service online? Will your website collect money? Donations? Will it have a help section? Media gallery? Write a blog? Make a list.

How will you measure success?

A website is a great marketing tool, but how do you know if it’s working? What action do you want your user to complete for you to consider their visit a success? Sign up for your newsletter? Fill out a form and hit submit? Make a purchase? Call?

Consider your budget.

What you want to spend may not be in line with what features you want.  When you do meet with a web designer, talk candidly about your needs and your budget. Your web designer may be able to make suggestions that bridge the gap between need and cost.

Sketch out a sitemap.

A sitemap is the blueprint of your website. This exercise also helps you wrap your mind around the entire endeavour. Remember that in your main navigation, you may not want more than 7-8 links. Any more than this could overwhelm your users. Subpages are a great way to lump together complimentary pages and keep your site neat and tidy.

Scope out your competition.

See what your competition is up to. See what similar businesses in different markets are doing. Bookmark sites that have features you like but also bookmark sites with design elements or features you don’t like. Your preferences will be very meaningful to your designer.

By having a good idea of what your needs are before meeting with a website designer your meeting will be more meaningful. The more planning you do in advance means a more organized project. A more organized project can mean less cost. Have a clear idea of what you want, but keep an open mind; your web designer may have some ideas to make your vision even better.

website on a budget

Have a small budget but need a Website?

Having a small budget doesn’t mean cutting corners when it comes to building your website

A good website is the face of your brand and will tell the digital community who you are and what you do, and as such it must be functional, visually impressive and search engine friendly to attract custom and interest people in your goods or services.

Graphic design. Many small businesses fall down in Web design because their graphic design schemes are bare. Avoid this pitfall, as the look of your website is what communicates professionalism to your customers. If you lack design skills, work with a designer to come up with a logo, font and other elements that capture your company’s identity. Once designed, these elements can be easily fed into a template so that they appear on every page of your site.

How much can I expect to pay?

At B Creative Graphic Design we know that a website these days are a necessity not a luxury and that you have many elements of your business that you need to spend money on. We can work within your budget requirements. If you can only afford a single page website – that’s fine – you can always build it into a bigger one later – that’s the beauty of websites they can grow with your business. A one page website will only cost you $299 (including gst). Just because it is one page doesn’t mean you can’t get your message accross, you can still have images, links, galleries, maps, videos – pretty much anything you like – a single page website can scroll as long as you like.

Can I edit it myself?

Yes even the cheapest of websites comes with a content management system (cms) that allows you to change almost every aspect of your website including: text, images, galleries, contact forms, links and much more.

Contact us at B Creative Graphic Design on 0409 233 318 to get a FREE Quote with No Obligation.